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If you are off-campus you will need to log in BEFORE you can access the Films on Demand videos below.
- Push Marketing Techniques
This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media.
- Inside the Mind of Google
This CNBC Original documentary goes inside Google and examines the Internet phenomenon—or transformation—it spawned.
- In Brands We Trust
In this program, Saatchi & Saatchi Worldwide’s Kevin Roberts, Chanel’s Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture.
- Why We Buy What We Buy
This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
- Strategic Communication
BRG Strategy Group discussion on need for a strategic communication plan for your business success.