This is the "Strategic Communication Planning" page of the "MKT 241: Advertising/Digital Marketing I" guide.
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MKT 241: Advertising/Digital Marketing I  

Last Updated: Jul 2, 2013 URL: http://guides.baker.edu/mkt241 Print Guide RSS UpdatesEmail Alerts

Strategic Communication Planning Print Page
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The Social Media Revolution 2012

Videos

If you are off-campus you will need to log in BEFORE you can access the Films on Demand videos below.

  • Push Marketing Techniques  Icon  Icon  Icon
    This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media.
    22 minutes
  • Inside the Mind of Google  Icon  Icon  Icon
    This CNBC Original documentary goes inside Google and examines the Internet phenomenon—or transformation—it spawned.
    56 minutes
  • In Brands We Trust  Icon  Icon  Icon
    In this program, Saatchi & Saatchi Worldwide’s Kevin Roberts, Chanel’s Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture.
    53 minutes
  • Why We Buy What We Buy  Icon  Icon  Icon
    This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
    18 minutes
  • Strategic Communication  Icon  Icon
    BRG Strategy Group discussion on need for a strategic communication plan for your business success.
    10:01 minutes
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