Try this list of keywords when searching the library's book catalog and databases:
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Browse for books on Advertising & Digital Marketing in the following call number areas:
Telecommunication industry: HE 7601-8700.9
Radio and television broadcasting: HE 8689-8700.95
Telephone industry: HE 8701-9680.7
Cellular telephone services industry. Wireless telephone industry: HE 9713-9715
Artificial satellite telecommunications: HE 9719-9721
Business Vocational guidance. Career development: HF 5381-5386
Business ethics: HF 5387-5387.5
Marketing. Distribution of products: HF 5410-5417.5
Business communication: HF 5717-5734.7
Advertising: HF 5801-6182
For additional books, search the Book Catalog.
STEP 1
Use LIMIT option while searching the databases to
STEP 2
Check if articles fit 4 or more of the following criteria
NOTE: No newspaper articles. No book reviews, editorials, letters to the editor and similar articles, even when obtained from scholarly and/or peer-reviewed publications.
Questions? Contact Baker librarians:
E-mail: library@baker.edu -- Call: 888-854-1058