Try this list of keywords when searching the library's book catalog and databases:

Browse for books on Advertising & Digital Marketing in the following call number areas:

• Telecommunication industry: HE 7601-8700.9

• Radio and television broadcasting: HE 8689-8700.95

• Telephone industry: HE 8701-9680.7

• Cellular telephone services industry. Wireless telephone industry: HE 9713-9715

• Artificial satellite telecommunications: HE 9719-9721

• Business Vocational guidance. Career development: HF 5381-5386

• Business ethics: HF 5387-5387.5

• Marketing. Distribution of products: HF 5410-5417.5

• Business communication: HF 5717-5734.7

• Advertising: HF 5801-6182

For additional books, search the Book Catalog.

STEP 1
Use LIMIT option while searching the databases to

• peer-reviewed publications
• refereed publications

STEP 2
Check if articles fit 4 or more of the following criteria

• long article with structured sections, abstract as well as results
• in-text citations shown appropriately
• contains a bibliography
• contains statistical data, and/or graphs and charts
• shows author affiliation and contact information
• no images or photographs, except when relevant to the study
• indicates the number of times the article has been cited (used) by other scholars

NOTE: No newspaper articles. No book reviews, editorials, letters to the editor and similar articles, even when obtained from scholarly and/or peer-reviewed publications.

• BAKER HANDOUT:  Identifying & Locating Scholarly Information 
• VIDEO: How to Read a Scholarly Article (Western University)

Questions? Contact Baker librarians:
E-mail: library@baker.edu -- Call: 888-854-1058