Marketing Capstone Models The Apprentice Television Show With Client-Sponsored ProjectsRequest full text if interested.
Marketing faculty use cases, simulations, and client-sponsored projects to achieve learning objectives in the marketing capstone class. This class typically aims to integrate and apply previously learned material and to transition students into their careers. Drawing on the professional school, creative problem solving and constructivist learning literature, this article describes a unique client-sponsored project capstone patterned after the popular television show, The Apprentice. Student teams accomplish a series of four challenges and their grades partially depend on actual results or the teams' competitive rankings as judged by clients. There are no exams, lectures, and little assigned reading in this class: Instead, students must determine what they need to learn in order to solve each challenge and the instructor serves as coach and learning facilitator.
Introducing Sustainability into Business Education Contexts Using Active LearningRequest full text if interested.
The purpose of this paper is to explore how active learning may help address the legitimacy and practicability issues inherent in introducing education for sustainability into business-related degree programmes. The focus of this study is the experience of the authors in the development and implementation of education for sustainability within their business-related higher education programmes. To address the inherent challenges of the task, they apply the principles of active learning, with substantial use of problem-based learning, in the classroom and engage in a process of staff development in their personal time. The method used is a simplified version of action research where the authors worked together over two years and then reflected on the experience through interviews and extensive discussions with each other, with their respective teaching teams, and with sustainability educators from outside of their programs.