Baker College
Research Guides
MKT 3110: Consumer Behavior
Baker College E-Book Collections
For more books that you can read online, try looking in the following e-book databases:
- eBooks on EBSCOhost This link opens in a new window Electronic versions of printed books. eBooks can be viewed on any device connected to the Internet. Some are available for download.
- ProQuest Ebook Central This link opens in a new window Electronic versions of printed books. E-books can be viewed on any device connected to the internet. Some are available for download.
Articles
Demographics Now
- AtoZdatabases.com This link opens in a new window Detailed information on 30 million businesses and executives and 2 million new businesses. Includes data on over 200 million residents as well as new movers/homeowners. Special features include a background and criminal history search. Information provided on U. S. healthcare professionals. Includes a jobs database and email marketing.
YouTube: Marketing Plans: How to Conduct Market Research
2:12 min.