Baker College
Research Guides
MKT 1110: Principles of Marketing
Find Articles
Find marketing articles using the databases below.
Ask a Librarian if you need help.
Try the Online Resources for even more databases.
Off-campus, you will need to log in with Baker's two-step authentication to access the library resources.
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Business Source Ultimate (EBSCO) This link opens in a new window Business related scholarly and peer-reviewed sources and journals. Includes private and public company information, industry reports, case studies, SWOT analysis, market research reports, etc.
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Mergent Online This link opens in a new window Includes the following: * U.S. Company Data -- Covers 10,000+ public companies and their SEC (EDGAR) filings. * International Company Data * U.S. and International Annual Reports Financial reports can be downloaded to excel.