Ph.D. - Information Science and Technology - 2008, Syracuse University, Syracuse, NY
Toward E-Commerce Website Evaluation and Use: A Balanced View
The impacts of user cognitive assessments on e-commerce website usage have been studied extensively. However, people do not always choose a website to use based on careful calculation, especially when facing multiple websites that offer similar products and/or services. Indeed, one may not even try a website if he/she doesn’t like it at first sight. It is important to understand how users’ immediate affective reactions toward websites influence their use decisions.
Rooted in psychological theories, this dissertation proposes two concepts named perception of positive affective quality (PPAQ) and perception of negative affective quality (PNAQ) to capture a user’s immediate affective reactions to e-commerce websites. A research model is proposed to reveal how PPAQ and PNAQ are induced by website design features (named affective cues), and how PPAQ and PNAQ impact user attitude toward using a website and intention to use it. Empirically, website affective cues that induce PPAQ and PNAQ are identified in interviews. Instruments to measure PPAQ and PNAQ are developed and validated following classical instrument development procedures. The proposed model is tested in an online survey.
Theoretically, this study offers a novel angle to understand customer decisions on e-commerce website use and fills the gap in the literature. Methodologically, it provides new instruments to evaluate e-commerce websites from an affective perspective. Practically, it may help e-commerce practitioners pay special attention to specific design features. In addition, this study may serve as a base to understand information system evaluation, acceptance and usage in other contexts.
Wei, Kangning, Crowston, K., Na “Lina” Li & Heckman, R. (2014). Understanding group maintenance behavior in free/libre open source software projects: The case of Fire and Gaim. Information and Management, 51(3), 297-309.
Zhang, Ping, Na "Lina” Li, Jane Carey, and Michael Scialdone. (2009).
The Intellectual Movement of Human-Computer Interaction Research: A Critical Assessment of the MIS Literature (1990-2008),
AIS Transactions on Human-Computer Interaction (THCI), Vol.1, Issue 3, pp.55-107
145 full-text downloads through 2009-11-02
Zhang, Ping and Na Li. (2005).
The Intellectual Development of Human-Computer Interaction Research: A Critical Assessment of the MIS Literature (1990-2002),
Journal of the Association for Information Systems.
This paper was downloaded 930 times at the JAIS website in the first three months after its publication.
Zhang, Ping and Na Li. (2005).
The Importance of Affective Quality,
Communications of the ACM (CACM), Vol.48, No.9, pp.105-108
Zhang, Ping and Na Li. (2004).
An Assessment of Human Computer Interaction Research in Management Information Systems: Topics and Methods,
Computers in Human Behavior (CHB), Vol.20, No.2, pp.125-147
This paper was the 4th most downloaded articles at the CHB website during January-June 2004, the 6th during September-December 2004, and the 19th during January-March 2005
Bao, Changhuo, Xinzhou Xie, Yan Zhang, and Na Li. (2001).
Competitive Intelligence System Used by Enterprises, In Chinese
China Information Review, No.8, pp.3336.
Xie, Xinzhou, Na Li, Yan Zhang and Shaoqi Huang. (2001).
Survey of Competitive Intelligence Conditions of Chinese Enterprises: I, In Chinese
Journal of Information Science (Top Chinese journal in information science and information systems), No.3, pp.40-47.
Xie, Xinzhou, Na Li, Yan Zhang, and Shaoqi Huang. (2001).
Survey of Competitive Intelligence Conditions of Chinese Enterprises: II, In Chinese
Journal of Information Science, No.4, pp.50-58.
Li, Na. (2000).
Case Study: Application of SWOT Analysis Technique to Competitive Intelligence Activities – The Success of Saite Co., In Chinese
Information Studies: Theory & Practice (Top Chinese journal in information science and information systems), Vol.23, No.4, pp.288-290.
Zhang, Ping, Dennis Galletta, Na (Lina) Li, and Heshan Sun (2008).
in Wayne Huang (ed.), Management Information Systems
Tsinghua University Press, Beijing, China.
Li, Na and Ping Zhang. (2006).
What Makes Customers Shop Online?
In Jerry Fjermestad and Nicolas C. Romano, Jr. (eds.), Electronic Customer Relationship Management. pp. 149-176
Li, Na. (2006). Research on Online Advertisement. In Xinzhou Xie (ed.),
Enterprise Informationalization and Competitive Intelligence, Peking University Press, Beijing, China
Hu, Xingguang, Changhuo Bao, Xinzhou Xie, Jianbo Yue, Na Li, et al. In Chinese
Solutions for Competitive Intelligence: Enterprise Competitive Intelligence Systems and Skills.
Publishing House of Ordnance Industry, Beijing, China. ISBN: 7-80172-087-3.
Na Li, Dave Wolshon, and Jim Newtown. Oral Communications in an Online Course. The 49th MBAA International Conference, Chicago, IL, February 27 – March 1, 2013
Na “Lina” Li. Scaffolding Student Leaning with Multimedia Demonstrations in Difficult Subjects. Proceedings of the Lilly Conferences on College & University Teaching, Traverse City, MI, September 20-23, 2012
Na “Lina” Li and Ping Zhang.
Toward E-Commerce Website Evaluation and Use: Understandings
Proceedings of the 8th pre-ICIS Annual Workshop on HCI Research in MIS,
Phoenix, Arizona, Dec. 14, 2009
Scialdone, Michael John, Na Li, Kevin Crowston & Robert Heckman.
Group Maintenance Behaviours of Core and Peripheral Members of Free/Libre Open Source Software teams.
Proceedings of the 5th International Conference on Open Source Systems,
Skovde, Sweden, June 3-6, 2009
Scialdone, Michael John, Na (Lina) Li, James Howison, Robert Heckman, and Kevin Crowston.
Group Maintenance in Technology-Supported Distributed Teams.
Proceedings of the Academy of Management (AOM) 2008 Annual Meeting,
Anaheim, CA, Aug. 8-13, 2008
Best paper award
Li, Na (Lina), Michael John Scialdone, Robert Heckman, and Kevin Crowston.
Group Maintenance Behaviors in Self-Organizing Distributed Teams.
Poster at the 3rd Annual iSchool Conference, UCLA,
Los Angeles, CA, February 28-March 1, 2008
Zhang, Ping and Na (Lina) Li.
Positive and Negative Affect in IT Adoption: A Longitudinal Study.
Proceedings of the 6th pre-ICIS Annual Workshop on HCI Research in MIS,
Montréal, Québec, Canada, December 8, 2007
Best paper award
Li, Na (Lina)and Ping Zhang.
Impacts of Immediate Affective Evaluations on IT Adoption: An Empirical Investigation.
Poster at the 1st Annual AGEP Academic Excellence Symposium sponsored by Central New York-Puerto Rico Alliance for Graduate Education and the Professoriate Syracuse University,
Syracuse, New York, June 15, 2007
Zhang, Ping, Heshan Sun, and Na Li.
Affective Reactions to ICT: A Theory Based Analysis of Affective Constructs.
Post-ICIS’06 Journal of the Association for Information Systems Sponsored Theory Development Workshop
Milwaukee, Wisconsin, December 13, 2006
Zhang, Ping, Na Li and Heshan Sun.
Affective Quality and Cognitive Absorption: Extending Technology Acceptance Research.
Proceedings of the Hawaii International Conference on System Sciences (HICSS),
Kauai, Hawaii, January 4-7, 2006