Baker College
Research Guides
BUS 4210: Marketing Management
Advertising Websites
- Ad*Access "Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955." (Ad*Access website)
- Ad Age Datacenter Offers some free advertising data, along with some premium (fee-based) content.
Consumer Demographics
- Gallup Analytics "For more than 70 years, Gallup has built its reputation on delivering relevant, timely, and visionary research on what humans around the world think and feel."
- Tapestry Segmentation "ESRI Data—Tapestry Segmentation, ESRI's market segmentation system, classifies U.S. neighborhoods into 65 segments based on their socioeconomic and demographic composition." The site includes a tool to find data by zipcode.:
E-Commerce/Internet Marketing
- Marketing Platform (Google) "Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results." (Google Market Platform for Enterprises website)
- Internet World Stats Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics, Social Media Stats and Internet Market Research Data, for over 243 individual countries and world regions
Data from U.S. Government
- Consumer Expenditure Surveys From the U.S. Bureau of Labor Statistics (BLS).
- Data (Census Bureau) From the U.S. Census Bureau.
- Key Economic Indicators Department of Commerce