Baker College
Research Guides
MKT 1110: Principles of Marketing
Websites
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Consumer Research Methods From the University of Southern California, Marshall School of Business.
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Segmentation, Targeting, and Positioning From the University of Southern California, Marshall School of Business.
Demographics and Statistics
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AtoZdatabases.com This link opens in a new window Detailed information on 30 million businesses and executives and 2 million new businesses. Includes data on over 200 million residents as well as new movers/homeowners. Special features include a background and criminal history search. Information provided on U. S. healthcare professionals. Includes a jobs database and email marketing.
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QuickFacts "QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more." (U.S. Census Bureau website)
E-Books
For additional e-books, search the e-book databases. Off-campus, you will need to log in with Baker's two-step authentication to access the library resources.
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Publication Date: 2010 -
How to Write a Marketing Plan (4th ed.)
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Publication Date: 2013 -
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
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Publication Date: 2010 -
The Marketing Plan Handbook
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Publication Date: 2015 -
Successful Marketing Plans in a Week
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Publication Date: 2012
