1. Open the database and search for a company or product.
2. Select the industry that best fits.
3. The industry report will give you a great deal of information that is relevant to multiple companies and brands.
Use the tabs at the top of the report to navigate to various sections useful for information about the marketing environment (economic, socio-cultural, etc.).
Here are a few relevant categories:
For additional e-books, search the e-book databases. Off-campus, you will need to log in with Baker's two-step authentication to access the library resources.