1. Open the database and search for a company or product.
2. Select the industry that best fits.
3. The industry report will give you a great deal of information that is relevant to multiple companies and brands.
Use the tabs at the top of the report to navigate to various sections useful for information about the marketing environment (economic, socio-cultural, etc.).
Here are a few relevant categories:
For additional e-books and books, please search the Book Catalog. If you are off-campus, use your library number to access the online resources.
If you are off-campus, please log into Films on Demand first with your library card number.
Films on Demand:
YouTube: