Baker College
Research Guides
- Library Resources
- Research Guides
- Business
- MKT 1110: Principles of Marketing
- Marketing Environment
MKT 1110: Principles of Marketing
Marketing Environment for an Industry
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IBISWorld Industry Market Research This link opens in a new windowIndustry reports on United States and Global industries. Business environment reports and industry risk ratings are also included.
1. Open the database and search for a company or product.
2. Select the industry that best fits.
3. The industry report will give you a great deal of information that is relevant to multiple companies and brands.
Use the tabs at the top of the report to navigate to various sections useful for information about the marketing environment (economic, socio-cultural, etc.).
Here are a few relevant categories:
- Industry Performance
- Industry Outlook
- Operating Conditions
E-Books
For additional e-books and books, please search the Book Catalog. If you are off-campus, use your library number to access the online resources.
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Connecting with Consumers: Marketing For New Marketplace Realities by Publication Date: 2010 -
Kick-Ass Business and Marketing Secrets: How to Blitz Your Competition by Publication Date: 2011 -
Marketing for Entrepreneurs and SMEs: A Global Perspective by Publication Date: 2014
Videos
If you are off-campus, please log into Films on Demand first with your library card number.
Films on Demand:
YouTube:
