Baker College
Research Guides
BUS 4210: Marketing Management
E-Books
For additional e-books and books, search the Book Catalog.
If you are off-campus, use your library number to access online resources.
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Brand vs. Wild: Building Resilient Brands for Harsh Business Environments by Publication Date: 2017 -
The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell by Publication Date: 2018 -
Essentials of Digital Marketing by Publication Date: 2018 -
How to Get Inside Someone's Mind and Stay There by Publication Date: 2018 -
Marketing to Gen Z by Publication Date: 2018
Where are Marketing books?
In the library, find books on Marketing in the following call number locations:
Core Subjects
| HF 5410-5417.5 | Marketing. Distribution of products | |
| HF 5801-6182 | Advertising | |
| HF 5548.32 | Electronic Commerce | |
| HF 5415 | Internet Marketing | |
| HF 5446-5459 | Canvassing. Peddling. Door-to-door selling. | |
| HD 59 | Public relations. Industrial publicity |
Related Subjects
| HF 5429.7-5430.6 | Shopping centers. Shopping malls | |
| HF 5460-5469.5 | Department stores. Mail order business. Supermarkets. Convenience stores |
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| HF 5419-5422 | Wholesale trade | |
| HF 5428-5429.6 | Retail Trade | |
| HF 5482-5482.4 | Secondhand trade |