Research Guides: BUS 4210: Marketing Management: E-Books and Books

E-Books

For additional e-books, search the e-book databases. Off-campus, you will need to log in with Baker's two-step authentication to access the online resources.

Brand vs. Wild: Building Resilient Brands for Harsh Business Environments by Jonathan Lewis
Publication Date: 2017
The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell by Robert W. Bly
Publication Date: 2018
Essentials of Digital Marketing by Kathryn Waite; Rodrigo Perez Vega
Publication Date: 2018
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands by Kerry Smith; Dan Hanover
Publication Date: 2016
How to Get Inside Someone's Mind and Stay There by Jacky Frere Fitt
Publication Date: 2018
Marketing to Gen Z by Jeff Fromm; Angie Read
Publication Date: 2018

Baker College Research Guides

BUS 4210: Marketing Management

E-Books

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Research Guides